Top of Mind

What we're thinking about right now.

I don’t know about you, but when I first started learning how to drive, stick shift was about as interactive as I ever got with my 1995 4Runner. Now, with today’s smart cars, I don’t even have to be in the car to drive it. Just by talking to my car, I can get directions, traffic reports, create a playlist, check my oil, sports scores, and more. It’s insane!! Who needs friends when I have my Toyota?? Real-time is revolutionizing one of the largest markets in the world and manufacturers are literally modeling their cars after fighter jet planes.

I just can’t get over what technology has done to the driving experience. Just check out some of the features from SYNC, Ford’s new Voice-Activated Operating System:

  • SYNC connects your cell phone to your car and can convert text messages from a user’s phone to audio and read them out loud.
  • SYNC’s Vehicle Health Report application, gathers relevant information from the major vehicle control modules and sends it to Ford via the customer’s mobile phone. The information then is analyzed by Ford, a report is created, and notification is sent to the customer via text message or e-mail.
  • SYNC 911 Assist™. Should an air-bag deploying incident occur the system will place a call directly to a local 911 emergency operator, unlike competitive system that route through a third-party call center.
  • SYNC’s latest application – Traffic, Directions and Information – provides hands-free access to personalized traffic reports, precise turn-by-turn driving directions and up-to-date information like business listings, news, sports and weather.


Look who’s talking now?
Ford service delivery network

If that didn’t sufficiently blow your mind, I will simply end with the latest from a German Research Facility. They have developed an iPhone application that actually allows you to drive your car from your phone. So, basically, you don’t even have to be in the car to go get gas. Forget Tonka Trucks, I’m going to get a remote control Hummer: iDriver iPhone App.

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